Marketing research and reviews

The integrated marketing researches are made in regions ( Belarus , Russia , the world markets) in following directions: 

• Study of consumer preferences and motives. Consumer portrait in a complex of parameters.  
•  Study of market capacity
• Trends of market development
• Competitive analysis. Benchmarking
• Research of western markets and branch business models.
•  Segmentation of the market. Definition of the most attractive segments. Positioning. Strategy of market coverage.
• Estimation of the product bag (product line)
•  Conception for new products, testing, programs of introduction to the market.
• Price research ( analysis of competitors’ prices, determination of the optimum price, development of the discount policy)
• Image and advertising researches.
•  Brand positioning and repositioning
• Research of sale system, trading networks and actions on sale stimulation.
•  A separate direction of our researches are marketing researches for creation of commercial real estate objects.  

Researches of the next markets were made: 

• Mobile communication in Belarus
• Construction market in Belarus
• The office real estate market of A and B+ classes in Belarus , Ukraine and Russia
• The trade real estate market in Belarus
•  Preliminarily isolated tubes in Belarus , Russia and Ukraine
• Dry building mixes in Belarus
•  Wall materials in Belarus
• Ceramic tile in Belarus
•  Marble in Belarus , Russia and Ukraine
• Light plaster systems of warming in Belarus , Russia and Ukraine
•  Floor covering in Belarus
• Woodwork and furniture in Belarus
•  Belarusian mass-media (the market of political, popular and branch editions)
• Bank and financial services in Belarus
•  Corselet goods in Belarus , Russia and Ukraine
• Toys in Belarus , Russia , Ukraine , Poland and Germany
• The fire-prevention equipment and services in Belarus and Russia
• The market of sweetener in Belarus , Russia and world market
•  The market of flour, pasta, starch and gluten in Belarus , Ukraine and Russia
• Canned vegetables in Belarus , Russia and Ukraine
•  Salads in Belarus , Russia and Ukraine
• Chocolate and chocolate goods in Belarus
•  The  labor  market in Belarus
• Decorative cosmetics in Belarus and Russia
•  Market of auto parts in Belarus
• Media advertising in Belarus and some others.

 We made some researches for developing of the concept for office real estate objects